We have invited renowned Grammy Award-winning director Meji Alabi to lead an in-depth session that breaks down the tools, technical skills and craft needed to become a successful director of commercials and branded content.

With work for renowed brands like Coca-Cola, Disney, Fanta, Oreo, and Cadillac, Meji will explore the process of creating treatments and mood boards, pitching best practices, dealing with clients and agencies, and understanding contracts and when directors need them. Meji will also utilise case studies from his own projects, taking us on a journey from concept to completion and covering the life cycle of an ad campaign for a director.

How do you spot emerging trends? How do agencies choose directors? What are the benefits of being signed to a production company?

The session will also cover the process of shooting in different countries and the challenges and practicalities associated with this, ultimately, this session will dissect the notion of finding your brand and longevity as a film-maker.

This session is for filmmakers, producers, and creatives interested in exploring a career in commercials and branded content.

MEJI ALABI

Meji Alabi is a renowned Grammy Award-winning Nigerian/British director. His music videos and commercials are some of the most talked about culture-shaping art driving work in the African market. Collaborators include Beyonce, Wizkid, Burna Boy, Rema, Davido, and Stormzy, as well as brands such as Guinness, KFC, Toyota, Pepsi and Martell.

Meji has a unique ability to create relevant, impactful, creative, and highly acclaimed work. He continues to gain recognition globally with his public speaking and mentorship commitments. In 2021 and 2022 Meji appeared on CNN’s African voices in support of his campaign films for Malaria No More, featuring David Beckham and Eliud Kipchoge alongside many other global stars.